Privacy Policy

HELLO QUEEN PRIVACY POLICY

Last Updated: [November, 2025]
This Privacy Policy applies to Hello Queen, LLC (“Hello Queen,” “we,” “our,” or “us”), a two-sided pre-owned formalwear marketplace operating in the state of Alabama.

This policy describes how we collect, use, disclose, and protect information about customers, sellers, and visitors who access or use our website, mobile applications, online services, and customer support channels (collectively, the “Services”).

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date above. Your continued use of our Services after an update constitutes acceptance of the updated policy.

1. Overview

This Privacy Policy explains:

The types of information we collect
How we use that information
How and when we disclose information
Your privacy choices and rights
Additional disclosures for certain U.S. states
How to contact us

Use of our Services signifies your agreement to this Privacy Policy.

2. Collection of Information

We collect information in three ways: (1) information you provide, (2) information collected automatically, and (3) information from other sources.

A. Information You Provide to Us

You may provide information when you:

Create a Hello Queen customer or seller account
List, rent, buy, or sell formalwear
Submit measurements or fit preferences
Communicate with our customer support
Participate in reviews, ratings, or seller messaging
Join promotions, giveaways, or sign up for marketing messages
Request assistance or resolve disputes

The information we collect may include:

Identifiers and contact information: name, phone number, email address, shipping/billing address
Account credentials: username, password
Fit and style information: height, weight, bust/waist/hip measurements, dress size, preferred styles (note: we do not collect biometric identifiers)
Order and transaction data: items rented, purchased, listed, prices, rental dates, event dates
Seller/business information: payment details, tax-related information required for payouts, banking information
Photos, reviews, and feedback
Payment information: processed securely by third-party payment processors (we do not store full card numbers)

Any information you choose to provide to us is collected and processed according to this policy.

B. Information We Collect Automatically

We automatically collect:

Transactional information: details about rentals, purchases, returns, payouts, and fees
Device & usage information: IP address, browser type, device type, operating system, app version, pages viewed, links clicked
Location information: approximate location derived from your IP address
Images and recordings: customer service calls, chat transcripts, and any video calls with support or dispute-resolution personnel (you consent by participating)
Cookies & tracking technology: cookies, pixels, SDKs to understand usage, improve functionality, and support advertising

C. Information from Other Sources

We may collect information from:

Identity verification or fraud-prevention partners
Payment processors
Shipping partners
Social media platforms, if you create an account or sign in through a third-party platform (e.g., Google or Facebook)
Referral programs (information provided by the referring user)

D. Inferences

We may infer information such as:

Likely size or fit
Preferred styles or categories
Approximate geographic location
Likelihood of interest in certain content or products

3. Use of Information

We use the information we collect to:

Provide, maintain, and improve the Hello Queen marketplace
Facilitate rentals, purchases, returns, payouts, and communication between buyers and sellers
Personalize your shopping and browsing experience
Send transactional messages (receipts, shipping notices, account updates)
Send promotional communications (you may opt out at any time)
Provide customer service and dispute resolution
Show interest-based advertisements
Analyze usage trends and marketplace performance
Evaluate and train AI tools to improve service quality
Detect, prevent, and investigate fraud and security incidents
Comply with legal obligations (including Alabama marketplace, business, and tax requirements)

We may use de-identified and aggregated information for any business purpose and will not attempt to re-identify it unless permitted by law.

4. Targeted Advertising and Analytics

We work with advertising networks, analytics providers, and social media platforms that use cookies, pixels, and similar technologies to:

Deliver interest-based ads
Measure the effectiveness of ads
Analyze trends and usage
Match hashed identifiers (like hashed email addresses) to show relevant ads across platforms

Some of these activities may be considered “targeted advertising,” “sharing,” or “selling” under certain state privacy laws. See Your Privacy Choices for opt-out options.

5. Disclosure of Information

We may disclose your information to:

A. Vendors & Service Providers

Including payment processors, hosting providers, shipping partners, analytics providers, identity verification vendors, and customer support tools.

B. Other Users

Information you make public, such as reviews, photos, or seller profiles, may be visible to other users.

C. Corporate Affiliates

Companies under common ownership or control.

D. Law Enforcement & Legal Requests

When required by law or necessary to protect safety, rights, or property.

E. Professional Advisors

Legal, audit, insurance, or consulting partners.

F. Business Transfers

During mergers, acquisitions, financing, or sale of assets.

G. With Consent

Or when you intentionally direct us to share data.

H. De-identified & Aggregated Information

Shared for analytics or business purposes.

6. Your Privacy Choices

A. Account Information

You can view, edit, or delete certain account information through your Hello Queen account.

B. Marketing Communications

Opt out via:

Email unsubscribe links
SMS opt-out instructions
Account preferences

Transactional messages will still be sent.

C. Cookies & Tracking

You can adjust browser settings to block cookies; doing so may affect functionality.

D. Push Notifications

Disable through your device's settings.

7. Additional Disclosures for Residents of Certain U.S. States

Some state privacy laws (e.g., California, Colorado, Texas, Virginia, etc.) provide additional rights. If you reside in one of these states:

You may have the right to:

Request access to your personal information
Request deletion
Request correction
Opt out of targeted advertising, “selling,” or “sharing”

Hello Queen does not knowingly collect or sell information from individuals under 16.

We do not collect “sensitive data” as defined by most privacy laws.

You may submit rights requests by contacting us at:
hello@helloqueenapp.com

We may verify your request using account or transaction information.

8. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy, you may contact us at:

Hello Queen, LLC
Attn: Privacy Team
PO Box 2147, Muscle Shoals, Alabama 35662
Email: hello@helloqueenapp.com
Phone: 256-366-6915